Portfolio
A fusion of creativity with intentionality.
KB Bracelets
Lifestyle
While the product quality was high, KB Bracelets lacked a defined brand voice that emotionally connected with customers. Through styling, product photography, layout design, and branding, I showcased KB Bracelets commitment to quality and versatility while staying true to its handcrafted roots.
Sunshine Scents
Wellness
Sunshine Scents is a small brand with strong product quality but little visibility. I stepped in to develop a creative strategy that would reintroduce the brand through emotionally-driven visuals, content, and storytelling — shifting it from a product line into an experience.
Complex Configuration
UX/UI | Fintech
An admin document configuration experience was causing confusion due to implied logic and unclear controls. This case study explores how clearer configuration controls and intentional interaction patterns improved accuracy, reduced errors, and aligned system behavior with user intent.
Live Websites
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*Current live sites may include changes adapted by the client/development team after handoff.
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Trust the Process
Great design is the result of intentionality, every step of the way.
The Process
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Discover
Uncovering insights through research, stakeholder input, and user empathy, I define the real challenge behind the ask.
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Define
Next, I synthesize findings into clear problem statements and creative briefs that guide intentional, strategic design.
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Develop
Cue the collaboration! Here I explore and iterate on diverse ideas, using feedback loops to refine strong, user-centered solutions.
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Deliver
Lastly, I bring concepts to life through polished execution, testing, and handoff, ensuring designs are effective and impactful.
How I Get Things Done
Learn more about my working style
Cultivate
I foster positive environments that assist teams with focus and productivity. Through cross-functional collaboration I drive momentum and results in both B2B and B2C markets.
Ideate
I turn business goals into strategy. With insight and imagination, I uncover real needs and deliver ideas that solve problems, connect with users, and drive results.
Drive Results
I ask the right questions, pivot when needed, and pursue bold ideas while delivering scalable solutions that are efficient, user-centric, and on budget.